Public Relations is the management of public communication with the stakeholders of a company. The media plays a crucial role as multipliers among them. But communication with other stakeholders such as employees, customers and shareholders is equally as important. Particularly in times of intense observation and transparency, supported by the Internet and especially social media, PR and corporate communication provide important prerequisites for the success of a company.

Objectives

The course will teach you the professional and methodical knowledge and competences you need to work as in Public Relations. After you have finished the course, you will be prepared to manage an organization’s public communication.

Target Audience

The specialization in PR Management is designed for working men and women with little or no prior knowledge in Public Relations who need a short and comprehensive, high-quality and state-authorized, post-secondary part-time
education program at ISCED Level 4/EQF Level 5 in order to make new career opportunities accessible, increase their occupational mobility, secure their current employment, or return to work after parental leave.

Entry Requirements

Very good English skills
High school graduation or secondary school graduation
A computer or tablet and an email address

Personalized Curriculum

PR Core Modules (mandatory)
MP010 Public Relations (2 Study Points)
MP020 News Releases (2 SP)

PR Electives (6 SP minimum)
MP030 News Conferences (2 SP)
MP040 Crisis PR (2 SP)
MP050 PR Performance Measurement and Evaluation (2 SP)
MP060 Investor Relations (2 SP)
MP070 Business and Trade Journalism (2 SP)

Management Electives (10 SP minimum)
General Management
HR Management
Organization
Marketing
Management Theories
Special Areas of Management
Case Studies
etc.

MX010 Project Thesis in PR/Communication Management (4 SP)
In sum, you need 24 study points.

Methods

In this online course, you study your chosen modules online—according to your own schedule.
For each module, you take an online assignment/exam at any time.
You can always contact your tutors if you have questions.
In the online colloquia, you can discuss and exchange thoughts with both your tutors and fellow students.
In the discussion forums and with the networking tool, you can connect with your fellow students and form learning groups.
At the end of your course, you work on your project thesis. Here, you methodically solve a practical PR problem using your gained knowledge. Your tutor will provide advice, supervision and extensive feedback on your thesis.

Duration

3 to 24 months, depending on your learning progress.

Graduation

As a graduate of the specialization “Certified PR Professional (CPRP) ” you will receive a certificate (without grades) and a report card (with grades). The course is classified as ISCED Level 4 and EQF Level 5. The program has a state authorization: ZFU No. 7292015.

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