This Course is Designed For:
Directors of Charitable Organisations;
Directors of Grant-Awarding Bodies;
Directors of Non-Governmental Organisations (NGOs);
Senior Project Planners;
Senior Proposal Writers;
Senior Resource Managers;
All others desirous of enhancing their Competence and Professional Standing in Proposal Writing and Project Management.
Course Duration: 10 Days
By the conclusion of the specified learning and development activities, participants will be able to demonstrate a heightened understanding of the following concepts and issues:
Effective Project Proposal Writing
Part 1– Project Proposal Overview
What is (and what is NOT) a Project?;
6 Project Phases;
Issues to be Considered at the Beginning of the Project Planning;
Considerations for Each Planning Step.
Part 2 – An Orientation to Proposal Writing
Main Terms of the Proposal Writing Process;
Who Should Write the Project Proposal?;
Information Gathering: Acts Preparatory for Writing Project Proposal;
How to Find Grant Applications;
The Ingredients of a Proposal;
The Process of Submitting a Proposal;
The Difference between Grants and Contracts;
Technology and Proposal Writing;
Organizing the Writing;
Writing Style and Format.
Part 3 – Understanding the Agency and the Funding Environment
Understanding the Funding Environment;
Other Funding Considerations;
Focus on Collaboration;
Writing a Proposal for a Collaborative.
Part 4 – Needs-Based Program Development
Understanding the Community through Data;
Understanding Barriers to Service;
Program Design and Theoretical Orientations;
Conceptualizing Proposal Ideas;
Sustainability and Transferability.
Part 5 – Writing the Problem Statement
The Purpose of the Problem Statement;
A Guide to Writing the Problem Statement.
Part 6 – Writing Goals, Objectives and Implementation Activities
Developing the Implementation Plan;
Writing the Project Narrative.
Part 7 – Writing the Evaluation Plan
The Benefits of Evaluation;
Developing an Evaluation Plan;
Writing the Evaluation Section;
Other Evaluation Considerations.
Part 8 – Creating Budget and Estimation
Types of Budget;
Budgeting for the First-Time Granwriter;
Other Budgeting Issues.
Part 9 –Agency Capability and Final Steps
The Agency Capability Statement;
Requesting Letters of Support;
The Proposal Abstract;
The Title and Title Page;
The Cover Letter.
Part 10 – The Fundraising Planning Process Fundraising Planning: The Fundraising Audit
A Planning Framework;
The Fundraising Audit;
The SWOT Analysis;
Part 11 – Marketing Research for Fundraising
Stating the Research Problem and Research Objectives;
Secondary versus Primary Data;
Quantitative Research Techniques;
Taking a Sample;
Using External Research Agencies.
Part 12 – Strategic Planning: The Fundraising Plan
Setting Fundraising Objectives;
Market Segmentation: Segmenting Individual Donor Markets;
Segmenting Business Markets;
Evaluating the Suitability of Segments;
Monitoring and Control.
Part 13 – Fundraising from Individuals Understanding Giving
Reasons for Giving;
The Impact of Charity Appeals;
Why Do Individuals Stop Giving?;
Modelling Giving Behaviour.
Part 14 – Donor Recruitment
Setting Recruitment Objectives;
Media Selection and Planning;
The Nature of the Fundraising Message;
Budgeting Control and Evaluation;
Part 15 – Donor Development
Donor Development Planning;
Measuring Donor Value;
Segmenting for Growth;
Keeping Donors Loyal.
Part 16 – Major Gift Fundraising
Characteristics of Major Givers;
Motives of Major Givers;
Major Donor Recruitment;
Major Donor Retention and Development;
Tools and Techniques;
The UK Experience.
Part 17 – Community Fundraising
Community Fundraising Activities;
Management and Structures;
Outcomes and Profitability;
The Role of the Volunteer;
The Future for Community Fundraising.
Part 18 – Corporate/Trust Fundraising: Corporate Fundraising
Why Do Corporates Give?;
Forms of Business Support;
Who to Ask?;
Corporate Fundraising Planning;
Part 19 – Trust and Foundation Fundraising
Giving Patterns and Preferences of Trusts and Foundations;
Raising Funds from Trusts and Foundations;
Internal Procedures and Tools;
Building Relationships with Trusts and Foundations;
The Grant Cycle.
Part 20 – Branding and Campaign Integration
What Is A Brand?;
Exploring Brand Values;
Managing Multiple Communications.
We offer very attractive discount for groups of 3 and more people, from the same organisation, taking the same course. This discount is between ten percent (10%) and thirty three percent (33%), depending on the group size. Even with these discounts, we can also deliver courses for groups in the country of your choice.
Courses are delivered in over 30 Cities including Miami, London, Dubai, Kuala Lumpur, Paris, Milan, Caracas, Manila, Manama.
Please feel welcome to contact me, at any time. My e-mail addresses are: email@example.com; and firstname.lastname@example.org
My Direct telephone number is +442071935906