In this two day workshop you will become well versed in the techniques used by successful key account managers to identify, manage and build long term business relationships with strategically important accounts.


Delegates work through a number of development exercises based around a real live account. At the end of the two day workshop delegates will have built a ten point client plan that can immediately be put into action to improve sales and margin in the target account..

Suitability: This course is aimed at sales staff who want to develop best in class key account management skills.

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