This course is designed for people who want to perfect or increase their knowledge of the communications mix. Dealing with both above and below the line communications in addition to planning and measurement tools, this course offers a truly holistic view of marcomms.
By the end of the course you will:
> Understand the interaction of the communications mix
> Know how the communications process works
> Use the appropriate communications tools
> Integrate electronic media into the mix
> Get the best value from the communication spend
Suitability: All those involved in the development and implementation of marketing communications strategies and tactics.