Why social media have become so popular. What that means for the PR practitioner. The interaction between
Twitter, Facebook, Linkedin, blogs and web sites.
Finding your target audience. Why it is important to stop thinking of them as your target audience.
Building your community. Focussing on shared interests. Establishing your expertise.
Shifting the focus from campaigning to engaging.
Monitoring the chatter.
Interacting with journalists online. Establishing relationships with bloggers
Suitability: A practical one-day workshop that demystifies the jargon surrounding the world of social media and looks at where it is all heading.