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The Brand is king. Consumers and business people have close relationships with key brands, particularly those that reflect their own values. A strong brand will always win against competitors, old or... more information   send enquiry

Broadcast is one of the most influential media in terms of audience reach and impact. However it is also one of the most challenging fields in which to achieve coverage. This course gives you an ins... more information   send enquiry

This course will provide participants with the necessary skills to coach and mentor. The content will benefit line managers wishing to improve their skills as well as human resource managers wanting t... more information   send enquiry

Creative ideas make us more successful. But too much creativity is lost in the workplace by a natural focus on delivering the more functional parts of our working roles. This course helps delegates t... more information   send enquiry

TThis course gives an insight into the tools and techniques needed for successful crisis preparation and handling. It enables delegates to become trusted advisors to their colleagues and clients in t... more information   send enquiry

This course covers all the essentials needed to deal with the press professionally and confidently, whether face-to-face, by telephone or through written communication. more information   send enquiry

Designed for PR consultancies this course looks at the client/consultant relationship. It explores effective approaches and techniques for developing successful long-term, profitable clients and deali... more information   send enquiry

A productive meeting can lead to sharing information in staff meetings, solving problems with a group, focusing on client requirements, and can offer a number of benefits to the participants and the o... more information   send enquiry

This highly interactive one-day course gives delegates the tools to write business documents that are clear, simple and persuasive. It covers everything from the basic rules of good business communica... more information   send enquiry

This course provides a realistic insight into the day-to-day activities involved in working in PR, whether in an agency or a corporate or marketing communications department. more information   send enquiry

This course provides a realistic insight into the day-to-day activities involved in working in PR, whether in an agency or a corporate or marketing communications department. more information   send enquiry

This Premier course is one day of a two-day event giving PR agency directors, account and associate directors commercial skills. It helps delegates to understand that the controls necessary when selli... more information   send enquiry

Those who attend will learn how to think beyond any current inhibitors to business and market success. Delegates will gain a clearer understanding of their leadership style and the way that their styl... more information   send enquiry

Newspapers are increasingly lifestyle orientated, and the proliferation of consumer magazines means that there has never been a better time to increase positive editorial exposure for clients. But how... more information   send enquiry

This Premier course helps delegates to understand that Financial Management is a critical skill for successful, senior account handlers and Board Directors – not just the FD! It demonstrates graphica... more information   send enquiry

Brands and messages transcend borders. The challenge is to retain sufficient control from the centre to ensure that the brand arrives in foreign lands unmolested. Brand-builders also recognise the ne... more information   send enquiry

This course focuses on the many challenging skills required of the successful manager and will give delegates the confidence to manage their teams effectively Level The course is designed for manager... more information   send enquiry

This half-day course provides personal understanding and the requisite skills to achieve more efficiency in managing the wide range of tasks and demands experienced daily in a busy PR agency or corpor... more information   send enquiry

One simple secret to achieving successful media relations: Give the media what they need, when they need it, in the form they need it. Level PR executives in agencies or inhouse who need to improve... more information   send enquiry

This Premier series course is the second day of a two-day event giving PR agency directors, account and associate directors commercial skills. This course helps delegates to understand the key factors... more information   send enquiry

This course helps delegates to understand the key factors involved in negotiating contracts or project terms with clients. It examines the factors affecting the attractiveness and profitability of th... more information   send enquiry

Ask most clients why they appoint an agency and you’ll find that it is a balance of tangible and intangible qualities. This workshop looks at how you develop successful winning pitches, by building on... more information   send enquiry

Pitching a story into the media - print, electronic or broadcast -is perhaps one of the most challenging tasks facing the PR professional today. The media receive thousands of approaches every day an... more information   send enquiry

This course helps delegates to understand that the key to successful strategic planning in Public Relations is to ensure that communications objectives are aligned with business and organisational obj... more information   send enquiry

This course focuses primarily on pitches and credentials presentations. It includes work on strategy, the nuts and bolts of putting the presentation together, mental preparation and, most importantly,... more information   send enquiry

This course gives delegates the skills to proof read accurately and to have their corrections made without expensive misunderstandings arising. more information   send enquiry

This course helps delegates to understand that the key to successful tactical planning in Public Relations is horizontal integration. The various elements of the plan are linked together as a coordin... more information   send enquiry

This Premier series course addresses the skills, tools and techniques required to write successful business speeches for senior executives. It is primarily designed for PR account handlers and inhouse... more information   send enquiry

This course introduces delegates to current performance management best practice. It focuses on how to develop your team, it assesses successful approaches to team leadership and how to communicate an... more information   send enquiry

Arguably the most important position within an agency in operational terms is that of the Account Director. The role requires a combination of management expertise and strong inter-personal skills in ... more information   send enquiry

This course provides a practical guide to the day-to-day activities of an account executive, enabling you to make a valuable contribution to the implementation of client programmes. more information   send enquiry

A vital role within any PR consultancy, the account manager is the person at “the coal face”, dealing with clients and the media, devising PR programmes, implementing tactics and supervising staff. ... more information   send enquiry

This course looks at time management in the context of personal effectiveness: managing our priorities and work/life balance in such a way that we feel more in control of our lives and at one with our... more information   send enquiry

This course helps delegates to understand the context in which new business development for consultancies operates. Opportunities for identifying new business leads are identified, and the process of... more information   send enquiry

Ask most clients why they appoint an agency, and you’ll find that it is a balance of tangible and intangible qualities. This workshop looks at how you develop successful winning strategies, by buildin... more information   send enquiry

The consumer media is so diverse and getting positive coverage has become a competitive business. This practical course teaches you how to write punchy, attention - grabbing consumer copy without hav... more information   send enquiry

The press release is your strongest tool and this course teaches you to use it wisely. Delegates will learn how to identify the strongest elements of a story to produce a cleverly crafted release wit... more information   send enquiry