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Search Engine Optimisation (SEO)
   Emarketeers -
1 day - All difficulty levels - Public - £485 (includes materials, lunch, refreshments) Leads to qualification(s): Course hours are CPD accredited by the Chartered Institute of Marketing Chartered CPD Programme
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Description and objective: A workshop style course where the focus is on dissecting and improving your website's search engine performance.
During the day we take an in-depth look at the research and practice behind SEO strategy, continually placing emphasis on your own website and search marketing campaigns.
Areas covered include: keyphrase selection, competitor analysis, integration of SEO with PPC marketing, search engine bots and algorithms, Google sitemaps, inclusion and exclusion factors, on-page optimisation, link building and PageRank principles.
Suitability: Most attendees are likely to have some knowledge, or at least an awareness, of search engine optimisation.
Ideal for marketers, web project managers, producers or developers.
Contact Emarketeers
| Phone | 0845 680 1235 When calling be sure to mention Training Pages
| Fax | 0845 680 1237 |
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