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Customer Loyalty
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- visit website http://www.jpd.co.uk
Description and objective: A one-day course that discusses measuring and
managing customer loyalty. The course includes:
1) Understanding Loyalty
2) Attitude or behaviour
3) Rational or emotional
4) A conceptual model of loyalty
5) Quantifying Loyalty
6) Customer profitability
7) Customer lifetime value
8) Profit chain modelling
9) Researching Loyalty
10) Establishing loyalty drivers
11) Quantifying the impact of loyalty
Contact JPD Training Ltd
| Phone | 01565 724200 When calling be sure to mention Training Pages
| Fax | 01565-723800 |
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