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Introduction to Marketing & Business Development

   Send A Message  - visit website http://www.aster-training.co.uk

Venue		Dates
1	Milton Keynes	8 Dec 2008

Description and objective: The Introduction to Marketing Training Course covers the following topics:-

•Introduction to Marketing
•Definitions
•The basics of a marketing plan
•Buyer Psychology & behaviour
•The Marketing Mix
•The Marketing Management Process
•Market Research
•Market Segmentation
•Product Planning
•Product Offerings
•NPD Process
•Market Share/Growth Model
•Brand Positioning
•Company Promotion
•Making the Internet work for you
•Trade Shows, Journals and Associations Networking
•CRM
•'Call to Action' sales literature

Suitability: Sales & Marketing Managers from companies of all sizes.

Contact Aster Training

Phone	01296 720281 When calling be sure to mention Training Pages
Fax	01296 720281

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Subject	Re: Introduction to Marketing & Business Development
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Categories

•	Sales, Marketing and PR > Marketing > Marketing - General
•	Sales, Marketing and PR > Sales > Sales Skills