A Great account manager can Increase your Sales, Lower your Selling Costs, Increase Customer Loyalty, Keep out the competition and Grow your business.

This programme is for the more experienced sales professional who has an understanding of existing accounts and a desire to grow the business.

Account Development is designed to help you:

Clearly identify your market sector
Profile your target market
Examine your current customer base
Define your Competitive advantage
Develop profitable long term key accounts
Profiling the ideal account
Analysis of existing major accounts
The Comfort Level
Seeing the account as a market
Identifying market potential

If you look after Major Accounts then this is for you.

Major accounts are different…

They are based on the supplier having an in-depth understanding of what the customer needs.

That means understanding the customers’ business the company structure and the customers’ goals.

It is also about building strong relationships and trust.

It is about working together so that the account manager is seen as a partner, an unpaid member of the customer’s staff, a person they can trust and a person they can work with to the benefit of both parties.

The Result =
Economies of scale for the seller.
Low risk for the buyer.

Achieving a balanced portfolio
Entry Strategies
Relationship Building
Exit Barriers
The Coach
Multi level selling
Changing Markets
Customer Charter
Buying Influencing Chart
Becoming a business partner

One-to-One Personal Development

Delegate numbers are strictly limited on this course – and that means you are guaranteed to get the personal tuition you need and deserve.

You can book online or call 01204 888826.
Hope you can join us.

Delegate Feedback

“Brilliant Presentation, Really enjoyed it.” Andrew Park, Mercan Labels.

“Really Good Course, Made me sit down and think.” Darren Blackburn, Hawk Group.

“Definitely Beneficial” Tony Wilmot, Rutronik

“Extremely knowledgeable Tutor.” Sebastian Moss, George Moss Ltd

“Excellent course” Ken Luke, Villeroy & Bock

“Excellent Course” Ian Fox, Crown Lift Trucks

“Would definitely recommend Steve Ward Nexus Vehicle Management”

“Left with Action Plan to further develop accounts.”

“Thank you for a Great Day” Sofia Montero & Diane Anderton, SPS

“Great Course” John Moroney, Hach Lange

“Enjoyed the course very much. Mike is an excellent presenter and took the time to understand our business” Wendy Martindale, LabM


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