Modern finance portrays investment decision-making as rational choice. However, pure rationality does not describe how decisions are truly made. This course examines:

(1) the various behavioural strategies that amateur and expert investors rely upon to make decisions
(2) the structure and speculative dynamics of equity prices in world financial markets from the perspective of investor psychology
(3) the practical implications of behavioural finance

The course will enable participants to:
(i) understand and implement equity investment strategies based on key insights of behavioural finance, and
(ii) to successfully manage business relationships with clients

Outline – http://www.londonfs.com/programmes/Behavioural-Finance-and-Equity-Investment-Strategies/Outline/