In a single day you will get up to speed with the latest digital marketing developments, and gain the confidence to deliver powerful, fresh digital campaigns for your business. This course is ideal for experienced marketers looking to update and refresh their digital skills set.

You will learn how to successfully identify the most important digital trends, and how to turn your ideas into marketing reality.

And you will get independent answers to your digital marketing questions, and a balanced view to help you set your top priorities and objectives.

Join your trainer Susan Hallam during this fast paced day to confirm what you know already, get a grasp on topics you have never properly understood before, and identify areas that you know you’ll want to delve into more deeply.

Our small group size of a maximum of 8 participants means you’ll get a chance to meet other like-minded marketing professionals, as well as receive personal attention of your course tutor.

Programme Summary

9:00 Registration, coffee, and breakfast rolls

9:30 Workshop begins

Latest developments in Search

An overview of the latest Google products and services
Search engine algorithmic changes
Beyond Google: Facebook and Twitter search
Bing: the search dark horse
Content marketing strategies
New tools for your SEO toolkit
Updating your SEO strategy

11:00 – 11:30 Morning break

Trends in Digital Transformation

Marketing in the mobile world
The Internet of Things
Wearable technologies
Introducing Blockchain
Working with Intelligent Apps
Augmented Reality and Virtual Reality
The Digital Disruptors

12:45-1:30 Lunch

Understanding your numbers

Delving into the latest Analytics developments
Evaluating your User Experience (UX)
The power of Tag Manager
Social media measurement tools and techniques
Cross channel measurement and attribution

3:00-3:15 Afternoon Break


Identity based marketing
Content remarketing
Targeting tactics and techniques
Rolling out programmatic campaigns
The omni-channel experience
Wrapping Up: what are your next steps?

4:30 Close


£950 standard rate

£650 for current Hallam clients

All prices exclude VAT, and include hot buffet lunch, teas and coffees. And the pleasure of the company of our office dog, Rosie.

Book your place

Secure your place at our refresher workshop by emailing

About The Trainer

With more than 25 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world. She has always believed in the power of knowledge and information, and that successful digital engagement and transformation drives business success.

She is a practicing consultant, a public speaker, and Managing Director of Hallam Internet, one of the UK’s leading digital agencies. Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs 29 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.

Her specialist areas of expertise include international marketing, online lead generation and content marketing. Susan is a popular speaker at digital marketing conferences like SMX, an award-winning speaker for Vistage, the world leading organisation of chief executives and her views have been published in The Sunday Times as well as contributing to the BBC.

She is a Freeman of the City of London and a Trustee of Nottingham Castle. Her specialist knowledge of international SEO makes a significant contribution to her former role as the Chairman of the East Midlands International Trade Association. Susan is a chartered member of CIM, the IDM, and CILIP. Born in the USA, Susan has resided in the UK since 1985.


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