This Course is Designed For:
Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors;
Senior operational managers with responsibility for managing teams whose role includes event management;
Event Operation Coordinators;
Training or Seminar Coordinators;
Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s Public Relation and marketing strategy and their effective deployment;
Anybody who wants to gain knowledge in events management.
Duration: 10 Days
Cost: £10,000.00 Per Delegate
By the conclusion of the specified learning and development activities, delegates will be able to:
Identify the distinctions between the marketing of events and events as marketing strategies themselves;
Demonstrate an understanding of the marketing strategies to build customer relationships;
Ensure a good analysis of the marketing environment, consumer and business buyer behavior, and outcomes.
Design an operative customer-driven marketing strategy and marketing mix;
Highlight the importance of diversity management in global marketing;
Recognize the value of marketing through events;
Recognize the balancing impacts of events in the organisation’s marketing and publicity;
Develop a sustainable development of events;
Identify the factors that should be considered in conceptualizing the event;
Categorise the elements of the strategic event planning process;
Facilitate steps in the project management of events from project planning to project shutdown;
Manage the allocation of finances for the different features of financial planning;
Recruit, select and induct the right people for the specific roles and responsibilities;
Identify the different types of events marketing;
Highlight the legal issues in events management with regard to contracts trademarks and logos, duty of care, insurance, regulations, licenses and permits;
Increase competitiveness by finding new ways to engage customers;
Achieve the objective of reaching out target audience by providing a complete sensual experience and an avenue for two-way interaction;
Identify the events that can be effectively used for a marketing purpose;
Get the message across to the target audience;
Evaluate the event to make the team more efficient and effective;
Recognize the value of event marketing brand branding by creating awareness about the launch of the new product/brands;
Recognize event marketing as expanding globally to market new products and services through events;
Develop an understanding of the diversity, scale and variety of events that require marketing strategies;
Understand the wide scope of various event marketing activities and the multiple elements to be considered.
We offer very attractive discount for groups of 3 and more people, from the same organisation, taking the same course. This discount is between ten percent (10%) and thirty three percent (33%), depending on the group size. Even with these discounts, we can also deliver courses for groups in the country of your choice.
Courses are delivered in over 30 Cities including Miami, London, Dubai, Kuala Lumpur, Paris, Milan, Caracas, Manila, Manama.
Please feel welcome to contact me, at any time. My e-mail addresses are: firstname.lastname@example.org; and email@example.com
My Direct telephone number is +442071935906