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During the two days you will learn how to fully prepare for the interview, deal with difficult questions, get your message across successfully and present yourself effectively on radio and television.

Suitability: This highly practical two day course is ideal for you if you haven’t given media interviews before or if your interviews in the past could have gone better.

Media Skills Training – Day 1 outline

INTRODUCTION
Personal introductions and expectations of the course

INTERVIEW PRACTICE
A short introductory interview with initial feedback on how you come across

SPEAKING WITH GREATER CONFIDENCE
Techniques to help control nervous energy
Developing a confident and more interesting voice

PREPARING FOR THE MEDIA
Knowing your audience
Creating your own personal profile (background information on business / company etc)
Understanding the interviewer’s perspective

ESTABLISHING YOUR KEY MESSAGE
Identifying your key message and shaping your approach/argument
Creating a memorable sound-bite
Prepare your key message and 3 sound-bites on a given subject

INTERVIEW PRACTICE
Individual interview applying techniques developed
Review of interview

DEALING WITH QUESTIONS
Managing the interviewer’s expectations
Learning how to think on your feet and stay calm when under pressure
Learning how to avoid journalist ‘traps’ or ‘trick’ questions
Dealing with difficult questions – and how to keep “on message”

MANAGING DIFFERENT TYPES OF INTERVIEW
Print journalist interview
Telephone or face-to-face interviews

INTERVIEW PRACTICE
Preparing questions for a difficult interview
Individual interview delivery
Review of interview

Media Skills Training – Day 2 outline

REVIEW
Recap on day one and identifying targets for Day Two

DEVELOPING GREATER INFLUENCE WHEN SPEAKING ON THE RADIO
Understanding how the non verbal elements of the voice convey powerful meanings
Developing a range of expressive vocal qualities to help influence your message

MANAGING THE RADIO INTERVIEW EFFECTIVELY
Speaking clearly on the radio – using a microphone and/or on the telephone
Managing the challenges of a ‘live’ interview
Getting the most out of your time ‘on air’

INTERVIEW PRACTICE
Preparing for a radio interview
Individual interview delivery
Review of interview

USING BODY LANGUAGE EFFECTIVELY FOR TV/CAMERA INTERVIEWS interviews
Using eye contact and facial energy to help enhance your impact
Learning how to use gesture effectively on camera
Combining voice and body language to help communicate a powerful message
What to wear/not to wear etc – clothes, jewellery, make-up etc.

MANAGING THE TV INTERVIEW EFFECTIVELY
Understanding the different types of TV interview formats. (1 to 1, Panel Interview, remote interview, press conference etc)
Dealing with different types of questions and how present a positive response
Getting your message across effectively in a restricted time

WORKING WITH DIFFERENT TYPES OF INTERNET MEDIA
Understanding different types of Internet Media and their challenges (teleconferencing, video conference, web cams etc)
Thinking on your feet and dealing with questions/interruptions etc.

INTERVIEW PRACTICE
Preparing for a TV/Internet interview
Individual interview delivery
Review of interview

EVALUATION
Personal action plans
End of course feedback forms